Archive for the tag: Advertising

Marketing vs Advertising – What’s the Difference and Which is Best for Business Growth?

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What’s the difference between marketing and advertising? In this video, we’ll define the terms, help you develop your marketing and advertising strategies, and give you entrepreneur advice on using each area in a way that works for your business.

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If you don’t know the answer to this question, then please stop what you’re doing right now and watch this full video!

If you think that these two words are interchangeable and mean the exact same thing, then you too, should stop what you’re doing right now and watch this full episode.

If you do not know the difference between marketing and advertising, then it’s highly unlikely that you are doing either very well.

And in our experience working with THOUSANDS of small businesses over the last decade, many of the people we talk to do not know the fundamental difference between marketing and advertising.

So today, we’re going to fully break down the differences between marketing vs advertising and help you understand which approach is best for your business.

Video Outline

Intro (00:00)
What Is Advertising? (2:32)
What Is Marketing? (6:58)
What Is The Difference? (7:40)
Which Is Best For Your Business? (12:46)
Conclusion (15:08)

// LYFE Marketing

➡ Check out our blog: https://www.lyfemarketing.com/blog/marketing-vs-advertising/

➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/

➡ Digital Marketing Agency For Small Business: https://www.lyfemarketing.com/digital-marketing-agency-for-small-businesses/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.
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Download HubSpot’s Official 10 Free Social Media Templates Kit Now [FREE RESOURCE] https://clickhubspot.com/2k4

Make short and long-term gains with these social media strategies designed for small businesses. This video will show you how to use HubSpot’s free social media templates to get the most out of your efforts to drive sales and build your brand while saving time and money.

🛠 Resources:
• Social Media Content Calendar Template: https://clickhubspot.com/uhr
• Digital Marketing For Small Business Guide: https://clickhubspot.com/e5g
• Social Media Marketing: The Ultimate Guide https://clickhubspot.com/grh
• Get Certified in Social Media Strategy: https://clickhubspot.com/i6z
• The Social Media Trends Report 2022 with Talkwalker: https://clickhubspot.com/8no
• Buyer Persona Templates: https://clickhubspot.com/m5k

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
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• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
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• Email Marketing Course:
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• Inbound Sales Course:
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• Taking your Business Online Course:
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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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What Is Advertising and How Can It Help Your Company?

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What is advertising? In this video we explain everything you need to know about advertising, from the differences with marketing to the best strategies for offline and online advertising. What Is Marketing Explained | Definition, Benefits, & Strategies 👉 https://youtu.be/rWhvuK5hhRw

Advertising itself is defined by a set of strategies geared towards raising awareness of certain products and services. However, not only does advertising tell the public that these products exist, but it also helps to give a company a certain reputational ‘brand’ in regards to the products or services they offer. Without the use of paid advertising, it would be incredibly difficult to achieve certain goals, such as subtly implanting a brand’s high quality into the minds of consumers.

Watch next | 10 Types of Advertising Strategies ▶ https://youtu.be/1-vmSYPCw98

Read next | What Is Advertising? ▶ https://bit.ly/ieAdvertising

Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.

Cyberclick is a digital marketing and advertising agency specialized in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.

✅ Follow us on Twitter: https://twitter.com/CyberclickEN
💻 More information: https://www.cyberclick.net/

Advertising is Destroying Everything | Max Stossel | TEDxUNC

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Max Stossel discusses the true cost of our attention economy, and why we need to align the incentives of tech & media companies with human values over ad revenues. In this talk he explains how when everyone profits off of our attention, we all lose.

Max Stossel is an award winning filmmaker + poet with a unique style of storytelling. His work consistently goes viral, has been featured by the majority of major digital publications, by Lincoln Center, and has been written about in 12 languages. Before entering the creative world, Max spent 8 years creating social media strategies for fortune 500 brands and building a social network. The merging of these fields allows him to provide a fascinating perspective on modern culture and how technology is impacting humanity.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Jean Kilbourne, EdD Author and Social Theorist, explains the various ways that children are affected by watching hours of advertising and what parents can do to negate the influence of advertising in their children.

For more expert parenting advice, visit http://www.kidsinthehouse.com

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Please watch: “Celebrities Give Parenting Advice”

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How Advertising Works

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The truth about adverts and you. Steve McKevitt reads a passage from his book ‘Everything Now’ that illustrates how advertising takes over your brain.

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Everything Now website:

Everything Now

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Day in the life working in advertising

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Day in the life working in advertising

A typical day working in social media advertising. I thought it would be fun to break down what my day looks like, what my role consists of some of the projects I get to work on.
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👨🏾 Who am I?
Hi, I’m Keith, a marketing/creative strategist living in London. I make videos about things I enjoy: Tech, thoughts, and things.

#DayInTheLife #WorkInSocial #WorkingInAdvertising
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How Targeted Advertising Works

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Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.

Targeted advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience. Then, in the early 2000s, Internet advertising got a little smarter. Companies began using browsing habits and other data collected from users to make ads more personalized, and promotions for all kinds of products and services began following people across the Web.
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What is working at a creative advertising agency like? Hours, culture, pros/cons | career talk

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What is working at a creative advertising agency like? Hours, culture, pros/cons | career talk

I often get asked what working at an advertising / marketing agency is like, and so here is my honest take based on my experience. I will first talk about the structure of a creative marketing shop, the main teams that are involved from account services, strategy and creative. Then, I talk about the working culture, what my hours are like, and what the general environment is like. And yes, the stereotypes are true. Last, I talk a bit about why I chose this career route straight out of university, what the main learnings are if you choose to enter this industry and what my favorite part of work is.

We definitely are not saving lives, but advertising is a very thought-provoking and forward-looking space, so if you someone who is naturally curious, likes fast-paced work and using creativity to solve problems, advertising could be a fit for you.

I am happy to be of help and answer other questions about career, so please comment below if you have other ones in mind!

x Dahye

#careeradvice #advertisingindustry #dayinthelife advertising agency creative marketing industry work life balance career millennial gen z what to do advice fresh graduate how to pick your job
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How ADVERTISING affects society and our life. The influence of advertising.

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Advertising addresses such general themes as beauty, happiness, love, friendship, sex, self-image. Companies present all of this in a completely unrealistic, ideal light in order to promote their products. As a result, their advertisements affect our minds, which are very vulnerable.

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The Psychology Behind Good Advertising

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Ever wondered why some advertisements just tend to stand out more than others? In this video, I take a look at the psychology behind good advertising.

Thank you for watching! If you liked this video, please remember to give it a thumbs up and hit that subscribe button for more content.

How Advertising Rewires Kids' Brains

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We see ads everywhere and kids are no exception. How does this flood of marketing affect a child’s development?

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How Advertising Rewires Kids' Brains