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What’s the difference between marketing and advertising? In this video, we’ll define the terms, help you develop your marketing and advertising strategies, and give you entrepreneur advice on using each area in a way that works for your business.
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[Most Popular Uploads]:
➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4
➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4
➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg
➡ The Full And Updated Guide To Facebook Reels: Tutorials + Best Practices: https://www.youtube.com/watch?v=uymE8TEtv58
➡ Facebook Reels Monetization: How to Get Started: https://www.youtube.com/watch?v=UC0MS70LI1E
If you don’t know the answer to this question, then please stop what you’re doing right now and watch this full video!
If you think that these two words are interchangeable and mean the exact same thing, then you too, should stop what you’re doing right now and watch this full episode.
If you do not know the difference between marketing and advertising, then it’s highly unlikely that you are doing either very well.
And in our experience working with THOUSANDS of small businesses over the last decade, many of the people we talk to do not know the fundamental difference between marketing and advertising.
So today, we’re going to fully break down the differences between marketing vs advertising and help you understand which approach is best for your business.
Video Outline
Intro (00:00)
What Is Advertising? (2:32)
What Is Marketing? (6:58)
What Is The Difference? (7:40)
Which Is Best For Your Business? (12:46)
Conclusion (15:08)
// LYFE Marketing
➡ Check out our blog: https://www.lyfemarketing.com/blog/marketing-vs-advertising/
➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/
➡ Digital Marketing Agency For Small Business: https://www.lyfemarketing.com/digital-marketing-agency-for-small-businesses/
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website. Video Rating: / 5
Download HubSpot’s Official 10 Free Social Media Templates Kit Now [FREE RESOURCE] https://clickhubspot.com/2k4
Make short and long-term gains with these social media strategies designed for small businesses. This video will show you how to use HubSpot’s free social media templates to get the most out of your efforts to drive sales and build your brand while saving time and money.
🛠 Resources:
• Social Media Content Calendar Template: https://clickhubspot.com/uhr
• Digital Marketing For Small Business Guide: https://clickhubspot.com/e5g
• Social Media Marketing: The Ultimate Guide https://clickhubspot.com/grh
• Get Certified in Social Media Strategy: https://clickhubspot.com/i6z
• The Social Media Trends Report 2022 with Talkwalker: https://clickhubspot.com/8no
• Buyer Persona Templates: https://clickhubspot.com/m5k
📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
Should you feel pain during your stay at Singapore General Hospital, please inform our healthcare provider. Find out more about managing your pain. Video Rating: / 5
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English project about how ads affect body image. The first clip is a commercial. The second is a person who watched the commercial reacting to it. The third is a professor’s wise words on the subject. Jenna Greig, H.O.R. Box, Dulce & Banana, Adam the G, Meaningful Message Video Rating: / 5
By age 13, 80% of girls distort the way they look online.* Let’s change that.
Social media is a big part of young people’s lives – but retouching apps and the pressure to post the ‘perfect selfie’ is hurting their self-esteem and confidence. Join us to reverse the damage and celebrate real beauty. Download our Confidence Kit from the Dove Self-Esteem Project and have a conversation about body image with a young person today.
*Based on the research results from the U.S. surveying girls who use social media US n=556 age 13-17. Video Rating: / 5
Starting a Social Media Management Agency In 2023 – everything you need to know. Want to stop being a freelance and start your own Social Media Management Agency? I’m going to tell you everything you need to have a solid and legal business!
🧠 Level up your Social Media Management game in the exclusive SMM monthly membership community tailored just for you! Workshops, live co-working sessions and job opportunities. https://theagencyedit.com/membership
💻 Need a way to manage clients? Try out Dubsado* and get 20% off your first month or year dubsado.com/?c=theagencyedit
🗂 The tools and resources I use (my favs!) https://theagencyedit.com/resources
🟣 Instagram
@theagencyedit
Timestamps:
0:00 Intro
1:15 Who am I to teach this LOL
1:38 Step 1
2:11 Step 2
3:16 Step 3
4:45 Step 4
5:28 Step 5
6:38 How to do all of this
*FTC Legal Disclaimer: The Dubsado link found in the description box, may be an affiliate link, meaning I will make an affiliate credit via my link. This is at no extra cost to you to use my link.
The BEST Facebook Ads Tutorial for Beginners 2025 (Full Guide).
► Shopify Free Trial https://utm.io/uh3KB
► How to start a business https://utm.io/uh3KC
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*Master Facebook Ads in 2025: The Ultimate Guide for Beginners* 🚀
Want to reach billions of potential customers on Facebook? This comprehensive tutorial breaks down the latest Facebook ad strategies and tactics to help you create, launch, and optimize profitable campaigns, even if you’re on a small budget.
*In this video, you’ll learn:*
1. *Facebook Ads Fundamentals:* Understand the 3 levels of Facebook ad campaigns (Campaign, Ad Set, Ad) and how they work together. Learn the importance of A/B testing and how to do it effectively. We’ll show you how to test creatives, audiences, and landing pages to find what works best.
2. *Setting Up Your First Campaign:* We’ll walk you through creating a Facebook Page and Business Account, navigating Ads Manager, and choosing the right campaign objective (leads, sales, brand awareness, traffic) for your budget. Learn the crucial first steps to get your ads up and running.
3. *Budgeting & Bidding Strategies:* Discover how to set daily or lifetime budgets, how much to spend (even on a tiny budget!), and the pros and cons of different bidding strategies (spend-based, goal-based, manual). Learn how to leverage Advantage+ campaigns for simplified campaign management, especially when starting out, and when to use manual bidding for more control.
4. *Targeting Your Audience:* Learn the difference between broad and niche targeting. Understand how to use interests, demographics, and customer data to reach your ideal audience. We’ll show you how to A/B test targeting options to find what works best, and discuss the importance of having customer data for niche campaigns.
5. *Creating High-Converting Ad Creatives:* Learn how to create engaging ad copy, images, and videos that stop the scroll. Discover the importance of hooks, problem-solving, and clear calls to action. We’ll even show you how to use the Meta Ads Library for inspiration and how to create organic-feeling ads that resonate with your audience.
6. *Ad Tracking & Optimization:* Understand the importance of the Facebook Pixel and how to install it. Learn key metrics like CTR, ROAS, CPA, conversion rate, frequency, and CAC. We’ll show you how to track these metrics and optimize your campaigns for maximum ROI, including how to connect your Shopify account for seamless tracking.
7. *Scaling Your Campaigns:* Discover advanced tactics for scaling your winning ads, including lookalike audiences, incremental budget increases, and the importance of refreshing your creatives. Learn the power of retargeting to maximize conversions and remind potential customers about your products or services.
8. *The Learning Phase:* Understand what the Facebook learning phase is and why it’s crucial to let your campaigns run without making major changes until it’s complete. Learn how conversion volume impacts the learning phase and how to avoid disrupting it.
9. *Advanced Tactics:* Learn about lookalike audiences, incremental budget scaling, keeping creatives fresh, and the power of retargeting. We’ll cover strategies to maximize your ROI and get the most out of your ad spend.
*Who is this video for?*
– Small business owners on a budget
– Entrepreneurs looking to start advertising on Facebook
– Marketing beginners who want a step-by-step guide
– Anyone who wants to learn how to run profitable Facebook ad campaigns
*Timestamps:*
0:00 Introduction: The Power of Facebook Ads
1:04 Campaign Levels Explained
1:39 Setting Up Your First Campaign
2:39 Targeting Your Audience
4:42 Creating Ad Creatives
6:14 Budgeting and Bidding
7:48 A/B Testing
8:27 Ad Tracking and Optimization
9:00 Analyze Key Metrics
9:52 Scaling & Maximizing Your ROI
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*Watch More Learn with Shopify Video Tutorials:*
► How to Start a SaaS Company https://youtu.be/SddMq2nKsUA
► How to Start a Dropshipping Business on Shopify (+ TOP 10 Items To Dropship in 2025) https://youtu.be/ddeMiAG9G7o
► TikTok Ads Tutorial https://youtu.be/RIy9ZN3B5CA
► Prompt Engineering Masterclass https://youtu.be/IMHBwskJqRo
► How To Start A Business Using Only AI https://youtu.be/XhgWBUBJtnE
► How To Sell On Instagram: Set Up An Instagram Shop In 15 Minutes or Less https://youtu.be/cqmUWuA2w2U
► What is Shopify Magic and Shopify Sidekick? (And How To Use It) https://youtu.be/Y7Rlr5gxPp4
► How to Sell on Instagram https://youtu.be/cqmUWuA2w2U
––––––––––––––––––––––––––––––––––––––––––––
🔗 *Useful Resources:*
► Meta Business Suite https://utm.io/uh3K0
► Facebook Ad Sizes and Specs https://utm.io/uh3K1
► How To Advertise on Facebook for Free https://utm.io/uh3K2
––––––––––––––––––––––––––––––––––––––––––––
🔔 Subscribe to @learnwithshopify for more productivity tutorials!
#facebook #meta #facebookads #facebookadstutorial Video Rating: / 5
Start by signing up to my FREE course: https://www.gohighlevel.com/adam-erhart-start-here?fp_ref=adam86
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—————-
ABOUT: I’m Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I’ve worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt
DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.
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